Pegasus
A 90-second SUV spot about one dad, one very comfortable car and a commute that never quite ends.
Music: “Autumn Leaves”, Eric Clapton
The brief
A spec commercial for an invented SUV called Pegasus. The dad in it drinks his coffee, drives to work, works from the driver’s seat and goes fishing without leaving it.
The test was consistency. The same car, the same cabin and the same father had to hold across 13 setups, from the kitchen to a lake at golden hour.
So the car was designed first, on sheets for every angle down to the console and the door panel, and the father was designed the same way. The shots were built against those references. The film closes on the end card, then one last shot: the car, driving across the Moon.
Designed first
Before any shot, 17 design sheets: the car inside and out, and the father. Select one to see it whole.
One car, every setup
From the kitchen to the Moon in 13 setups. Step through them, and lay a design sheet over any shot to compare.
The kitchen
The father as cast, with his tortoiseshell glasses, mustache and white shirt.
Out to the car
Briefcase in hand, out to the car in the drive.
Getting in
Into the driver’s seat, past the door panel and the dash.
The driver’s seat
The saddle-brown leather from the seat sheet.
Pulling out
Forest green paint, black trim and the winged P on the grille.
Behind the wheel
Belted in, both hands on the wheel.
Drive-through
Coffee at the window, the car from the front three-quarter.
Highway
The commute at golden hour.
The office
Working from the driver’s seat, door open, in the middle of the office.
On the road
The side profile, wheel for wheel.
The lake
Fishing from the driver’s window, the rear three-quarter in warm light.
The lake road
From above, the taillights and the roof rails.
The Moon
The last shot, after the end card. Its prompt was given three sheets: the front three-quarter, the side and the father.
Anatomy of the last shot
The Moon shot was written as one take of 8 seconds in six timed beats. Move along the timeline to compare the take with its prompt.
The prompt, translated
Written in Chinese for the model. Its timeline is translated and shortened here.
One continuous shot, about eight seconds, on the surface of the Moon, not in orbit. 0.0 to 1.4 s: the front left wheel rolls through loose dust and the body takes its first bounce. 1.4 to 2.8 s: it climbs the rim of a shallow crater, nose first, then the rear wheels hit the edge. 2.8 to 4.2 s: rougher ground, and the father steers about eight degrees to the right. 4.2 to 5.6 s: down into a deeper crater, the biggest jolt of the shot. 5.6 to 6.8 s: it climbs out, and a rear wheel slips half a turn in the loose soil. 6.8 to 8.0 s: a small correction to the left and a bump over a low rock.
The car climbs, dips and throws up dust in the order the prompt sets. The Earth was meant to hang in the upper right for the whole shot; it leaves the frame after about two seconds as the camera follows the car.
An earlier take floated the car in orbit. This prompt says where it is in its first line.
In the film at 1:20.
What it took
- Design
- 17 sheets: five of the exterior, seven of the cabin, four of the father and the end card.
- Setups
- 13, from the kitchen to the Moon.
- Clips
- 14 in the cut, out of 26 made.
- The last shot
- One prompt with six timed beats over 8 seconds.
Credits
- Made as
- Spec, invented brand
- Role
- Director, Writer, Product design, Editor
- Year
- 2026
- Length
- 1:30, 21:9
- Tools
- Higgsfield, CapCut
Spec commercial for an invented brand.